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ICYMI: "One Tough Nerd" Garners Attention And Praise
“One Tough Nerd” Garnered Statewide And National Attention:
Politico’s Ben Smith: Snyder's Super Bowl Ad: 'One Tough Nerd',“The ad by the well-financed Snyder should get some attention for a lesser-known outsider looking to beat well-established local political figures...”
Washington Post’s Chris Cillizza: The Fix, “Businessman Rick Snyder's offbeat but appealing "one tough nerd" ad -- an interesting approach for a political neophyte trying to break out of the pack in the Republican race.”
The Bradosphere: Rick Michigan No More: He’s the Super Nerd!, “Did you see the best commercial during the Super Bowl? It's the funniest political campaign ad ever made, an offbeat pitch for Michigan gubernatorial candidate Rick Snyder.”
Oakland Press: Snyder Uses Super Bowl To Pitch Nerd For Governor, “Sandwiched in the plethora of often funny ads during Super Bowl XLIV Sunday was one by a man who wants to become Michigan’s next governor.”
Grand Rapids Press’ Jeff Cranson: Rick Snyder's Super Bowl Ad Gambles That Michigan's Looking For A Nerd To Run The State, ”People in the room who said they support Bouchard or Congressman Peter Hoekstra for the Republican nomination conceded Snyder's ad was effective.”
WSNX’s “EOB”: Morning After Talks To One Tough Nerd Rick Snyder, “I think one tough nerd is one hell of a campaign phrase…. We were talking this morning just about how effective the ad was… I told my wife, I don’t even know what party he’s coming from, but I’m voting for one tough nerd.”
MSNBC’s Chuck Todd on The Daily Rundown: “… a candidate who 8 out of 10 voters have never heard, who still has little name recognition. What do you do? Well you buy 60 seconds of Super Bowl ad time. Michigan venture capitalist and former Gateway Computer CEO Rick Snyder is running for the Republican nomination for governor and his campaign ad entitled “One Tough Nerd” ran statewide and will run statewide for the next several weeks. Here’s a quick look at it…”
Mark Hornbeck of the Detroit News: 'Tough Nerd' Theme Of Snyder's Gov Campaign, “The commercial also is intended to play up the theme that Snyder is not a career politician, unlike his opponents. A montage of photos that includes a couple of his rivals is shown when the voice-over talks about career politicians.”
Booth Newspaper’s Peter Luke: Snyder's "Tough Nerd" Ad Targets A Broader Base Of Voters, “There are two routes to statewide nomination for elective office. Play to the base or broaden the electorate. Ann Arbor venture capitalist Rick Snyder is taking the latter path with Sunday's Super Bowl ad launch that plays to a larger platform than likely Republican voters. Remember that the August gubernatorial primary will be open to any voter who shows up at the polls… ‘One tough nerd’ to be precise, a catchy, self-deprecating - how many candidates would include a grade school portrait in their spots - description that seeks to place him a different, more positive category altogether.”
Detroit Free Press Web Editor Mark W. Smith: Super Bowl Ad: 'Nerd' Rick Snyder Nets Buzz, “Michigan Republican gubernatorial candidate Rick Snyder got some nice exposure Sunday night with his Super Bowl commercial, telling voters he's ‘one tough nerd.’”
Politico’s Josh Kraushaar: Snyder And Hutchison's Super Bowl Ads, “Snyder's spot introduces the candidate as a political outsider, showing a series of images of Republican and Democratic politicians – from his primary opponents to disgraced former Detroit Mayor Kwame Kilpatrick – as points of contrast with his own business background.”
Nathan Bomey from AnnArbor.com: Rick Snyder, In Super Bowl Ad, Asks Voters To Embrace 'One Tough Nerd', “Snyder, CEO of Ann Arbor-based venture capital firm Ardesta, is campaigning almost exclusively on an economic platform. He wants to restructure the MEDC and reconfigure Michigan’s tax system to support small businesses and eliminate a system that favors costly tax incentives.”
Columnist George Weeks: GOP Candidates Head North, “Wealthy Ann Arbor venture capitalist Rick Snyder, who far trails in early polls but substantially leads in funding, is about to burst out of obscurity thanks to his 60-second Super Bowl TV ads and three weeks of statewide follow-up ads expected to tout his 10 plans to "reinvent" Michigan and his record as a job-creator in contrast to ‘career politicians.’”
Associated Press: AdWatch: Snyder Introduces Himself in 1st MI Ad, “The ad plays off a theme that the Snyder campaign has been pushing since the beginning: Snyder is not the career politician that his rivals are, and thus brings a fresh and improved perspective to running the state.”
Political Blogs Across The Country
CQ Politics: 'One Tough Nerd', Gotta hand it to Rick Snyder, a Republican candidate for governor of Michigan. Snyder managed to set himself apart from both the pack in which he's running and from gubernatorial campaigns in 37 other states with an ad that ran on local channels during the Super Bowl.”
RiehlWorldView Blog: MI Gov Ad Airs During Super Bowl: 'One Tough Nerd', “Snyder, a tech executive and investor who's largely funding his own campaign for the Republican nomination, is running as an outsider and a man of substance in a crowded field, rolling a series of wonky white papers on subjects like an end to the business tax, government efficiency, health care, and education.”
MarathonPundit Blog: Michigan GOP Guv Candidate To Run Ad during Super Bowl, “Of course much of the fun of the Super Bowl is enjoying the creative television ads--such as this one, which will air during tonight's game in some Michigan TV markets.”
RedState Blog: MI-GOV: Do Nerds Watch The Super Bowl? “At least he’s thinking outside the box. Something different is needed to break Michigan.”
Fort Hard Knox Blog: Rick for Michigan (One Tough Nerd) Superbowl Commercial, “This 60-second spot highlights Rick Snyder’s roots growing up in Battle Creek, Michigan and entrepreneurial experience creating jobs in Michigan.”
Wizbangblog: Video: One Tough Nerd, “Hean an ad introducing himself during the Super Bowl that aired only in Michigan. I have been receiving email updates from his campaign simply because I'm impressed with his background… I love it.”
Open Salon Blog: You Watched Doritos Ads, MI Was Asked to Vote for a Nerd, But I’ll admit it, I was sucked in by his self-deprecating humor. Come on, he called himself ‘one tough nerd’. I loved that. I was even intrigued by his 10-point plan that’s ‘so detailed that’s it likely no politician would understand it.’”
Tech President: Geek Is The New Black, “But perhaps its a sign of our data-lovin' times, where the President is cheered for battling to hang onto his BlackBerry, that Synder views his nerd cred as an asset in the beleaguered state of Michigan.”
The Centrist Blog: Gubernatorial Candidate Rick Snyder Is ‘One Tough Nerd’ Superbowl Debut, Its A Touchdown, “The message had its debut during SuperBowl XLIV. Its a stunner and let’s just hope that the heart and soul of the Michigan electorate is listening.”
MGoBlog: Rick Snyder General Studies Degree, “UofM grad Rick Snyder is running for governor with the interesting "nerd" campaign.”