“Superman” Ad To Air Statewide In Response To Public Support

Campaign To Air Ad During Final U.S. Olympic Hockey Game

Ann Arbor , MI -- Today, Rick Snyder’s gubernatorial campaign announced that the “Superman” ad that narrowly lost to “Grindstone” will also begin airing statewide for more than a week as a result of the close contest and positive feedback from supporters. Both ads will run in major media markets across the state and one of the two will appear in Detroit and other markets during the final U.S. Olympic hockey game on Sunday.

Last Thursday, a “Pick Rick’s Ad” contest was launched to allow supporters to select the campaign’s next ad. Over a thousand people participated at www.rickformichigan.com/pick-ricks-ad , earning points by signing up, asking others to sign up, and contributing to the campaign to put toward either “Superman” or “Grindstone.” Thousands of people viewed the ads and over a thousand signed up to participate in the contest. 

The winner of the contest, “Grindstone,” began airing statewide earlier this week and numerous supporters of the “Superman” ad reached out to the campaign, passionately urging the campaign to reconsider airing “Superman.”

Pick Rick’s Ad Contest Results

“Grindstone” – 51.03% (6,193 points)

“Superman” – 48.96% (5,942 points)

The two 30-second spots continue the theme started by the campaign’s first television ad, “One Tough Nerd” and highlight Rick’s job creation and entrepreneurial experience. Both “Superman” and “Grindstone” highlight other successful nerds such as Bill Gates, Steve Jobs, Warren Buffett and even Clark Kent. They highlight accomplishments that have been made by nerds and show Michigan voters that it is time for someone who gets results to lead this state.

Rick proudly refers to himself as a nerd because solving the state's problems is more important to him than the trappings of political office. Tough nerds are known for taking on challenges and overcoming them and that’s exactly what Rick intends to do as Governor.

To view the ads or link to them, please visit the campaign website or Rick for Michigan YouTube channel: http://www.youtube.com/rickformi

For broadcast, please download the two commercial in Quick Time format at the following link: https://rcpt.yousendit.com/821670350/532e20da23d5363aaf9a49d739a0fd24

“Superman” Ad Script

Rick Snyder: Nerds get results. Bill Gates, Steve Jobs, Warren Buffett. Shoot… Clark Kent saved thousands of lives. Michigan can’t be fixed, it needs a total reinvention. New innovative companies, great new jobs for families, all based on a solid business plan. It’s what I’ve done all my life. Gateway and so many startups. All work no play? Maybe… but this nerd gets results. 

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